The surprising discoverability advantage: the courage to say no

Most marketing tries to maximize eligibility. Every company is innovative, every product is flexible, and every customer is a fit. That language feels safe—but it gives buyers and machines almost nothing useful for making a recommendation.

A well-designed not-for-you page does the opposite. It draws a sharp boundary around the product, discloses tradeoffs, and creates the kind of decision evidence generic promotion avoids.